Salesforce Lightning B2B Commerce

Was ist Salesforce Lightning B2B Commerce?

E-Commerce Plattform

  • Speziell für B2B-Geschäftsmodelle entwickelt
  • Komplexe Preisstrukturen und Genehmigungsprozesse
  • Account-basiertes Shopping
  • Integration in Salesforce CRM

Lightning Plattform

  • Moderne, responsive Web-Technologie basierend auf Lightning Web Components (LWC)

B2B vs. B2C Commerce

B2B Commerce

  • Account-basierte Preise
  • Approval Workflows
  • Credit Management
  • Komplexe Produktkataloge
  • Langfristige Verträge
  • Multi-User Accounts

B2C Commerce

  • Einheitliche Preise
  • Direkte Transaktionen
  • Keine Credit-Prüfung
  • Einfachere Kataloge
  • One-Time Käufe
  • Single-User Shopping

Architektur Übersicht

  • Frontend Layer

    Lightning Web Components (LWC) • Responsive Design • Progressive Web App

  • Business Logic

    Apex Controllers • Triggers • Workflows • Process Builder

  • Data Layer

    Salesforce Objects • Custom Objects • Relationships • Data Model

  • Integration Layer

    REST/SOAP APIs • Webhooks • ERP • Payment Gateways • PIM/DAM

Kernfunktionen der Anwendung

Account Management

  • Multi-Account Selection
  • User & Permission Management
  • Credit Limit Tracking

Smart Shopping

  • Personalisierte Kataloge
  • Quick Order (SKU)
  • Named Shopping Carts

Pricing & Contracts

  • Account-spezifische Preise
  • Volume Discounts
  • Contract Management

Order Processing

  • Approval Workflows
  • Multi-Address Shipping
  • Order Tracking & History

And now ...
some screenshots...

Shop - Homepage mit QuickOrder

Experience Builder - like the B2C Pagedesigner :-)

New shop - choose a template like a WordPress theme

Backend - Overview

App Luncher

Setup

New shop - choose a app in AppExchange

Object Manager like System Object Type in B2C

Account and Contacts

Salesforce Extensions Pack for VSC

Thanks for listening.
Feel free to come to me, if you have any questions.